Mobile commerce is growing exponentially every year. Mobile sales in 2020 are expected to reach $ 2.91 trillion – a 25% increase from $ 2.32 trillion in 2019. This shows the importance of creating a high quality mobile website. or at least a responsive website.
The continued growth of mobile commerce is nothing new. Businesses of all sizes understand the importance of a mobile presence. However, not many companies are considering creating an app to boost their mobile sales. This is often due to the following reasons:
- Business owners don't believe an app will increase mobile sales
- They don't have the resources to build an app
- They don't have the technical expertise to build an app. building app
- A mobile app can feel pointless when you're dealing with an already competitive market full of established competitors
These are all partially valid thoughts, but it's important to compare them to the following reasons: should consider to create an app for your e-commerce store :
- Mobile and web apps account for 70% of mobile sales
- Mobile apps have a conversion rate that is three times higher than a mobile browser
- 89% of users' mobile media time is spent on apps
- Mobile apps offer new possibilities for content marketing
The benefits are great for creating a mobile app and many of the obstacles in the opinion of entrepreneurs in creating an app can be overcome quite easily. The solution? No code app development (we'll get to this later in the article). Any ecommerce store can create an app for their business that improves the user experience and thereby increases sales. It's also not about competing with industry leaders, it's about giving your users the most convenient, memorable and satisfying experience possible.
The Importance of Improving Your Mobile Presence
Your store sells great and is the driving force behind most of your revenue. Your store is mobile-friendly, but you haven't done many other mobile optimizations outside of basic responsiveness, or maybe if you're using Shopify, your store will automatically respond to mobile.
Mobile sales are on the rise, and it is a trend that you cannot ignore if you want to keep increasing your sales. You need to optimize specifically for mobile users. You just need to have a responsive website. Mobile sales are slowly catching up with traditional web sales and if you don't keep up with the trend, you will slowly fall behind.
Today's shoppers want a shopping experience that is fast, smooth, and predictable. Users enter a mobile app because of an invested interest. Your app's transition to checkout is much closer compared to users visiting your website.
How Mobile Apps Drive Sales and Drive Customer Loyalty
Industry leaders have a mobile app because it creates a user experience and apps have a high conversion rate. Companies have chosen to make apps or are planning to make one because it has become a standard. Therefore, customer loyalty and the future of your ecommerce store depends more on creating a mobile app.
How Apps Increase Sales:
Push Notifications: App Notifications Are Intriguing, Emails Are Annoying! Compared to emails, push notifications have a much higher clickthrough rate and are opened 50% more often. The big advantage of push notifications is often the time, they probably open within a few hours of being sent. Emails may be there for a few weeks before a user opens them, your promotion is likely over at that point. Push notifications are also cheap and the recipient knows exactly where they come from.
Smoother User Experience: Creating your own app should improve the user experience. Take instagram for example: by viewing instagram in a browser only users with can view content, the app allows them to upload their own content. This depends on your business, but the ability for apps to leverage your camera and location can vastly improve the user experience. The interface is usually more intuitive, apps are smaller, so that the most valuable aspects of your store are compressed for the user, compared to a website where there are many more navigation paths.
How Apps Increase Customer Loyalty:
Convenience: Returning to an app is much faster than returning to your online store. Every time a potential repeat customer Googles your products or scrolls through their social media feed, there's the opportunity for your competitors to get their attention. With an app, the only window they open is that of your store.
Personalization: Apps provide the ability to output messages tailored to the user's specific interests. If you are a subscription company, you can design app notifications to resolve any user concerns about renewing their subscription. Personalization encourages users to gradually use more of your app. Think of any music streaming app: the app will recommend that you listen to similar artists so that you can discover and use more of the app.
Loyalty Programs: It is possible to run a loyalty program through your app, increasing the value of your business to the user. For example, Starbucks allows users to load money into their app, which they can then use to quickly pay for things, collect points, and receive free products. An app makes it easy to run loyalty programs and keep users updated on their progress.
However, all of these app benefits will go to zero if you don't know how to build your own app or find the right services that are both affordable and build quality apps that can compete with leading iOS and Android apps.
The Solution? Codeless App Development
There are many obstacles a business owner must overcome to build an app for their store: money, expertise, and time are the biggest problems, especially for small businesses . The solution is not code app development.
What are not code app development platforms?
It goes without saying in the name, but just to be clear… No code app development platform includes drag-and-drop tools that allow businesses to quickly create apps without some coding knowledge. These platforms provide templates for workflows, elements and your UI, the user just needs to fill in the gaps. Not only are these apps useful for small businesses with no technical expertise, they are also good for enterprise-level businesses looking to quickly create large-scale apps.
Recommended development platforms for apps without code:
Before using an apps development platform without code
When using one of these platforms, it can feel that creating your app is just a few moves away. But there are a few more preliminary steps you need to take to create an app that best suits your business.
Sketch a wireframe
A wireframe is a 2D picture of how you want your app to look. It doesn't have to be anything fancy (since you're probably not a designer either), it's just a rough blueprint for what you're looking for if you're using a development platform.
Your wireframe should give you an idea of the following:
- Which app elements do you want to include? Which elements do you want to be most pronounced? How big should your logo be compared to other elements?
- Which pieces of content should be prioritized? The most important information should be displayed in the top left, think about the way you read a book
- What do you want the user to do once they get into your app menu? What forms of navigational paths will serve them best? Which icons are you going to use?
- How can you match visuals with the branding of your eCommerce store?
Understanding User Experience Recommendations
Educate Yourself About The Smaller Details
- Controls Must Be Touchable With An App, Apple Describes This: Each App Button Must Have At Least 44×44 Points
- Stay High contrasting colors, black and white is the standard and is also ideal. Think about how to implement high contrast colors that keep things clear within your corporate identity
- All text must be at least 11 size
- Only use high resolution images
Remember to test
Just because there is no coding of yours involved, you are still responsible for checking that the app is working and functioning smoothly, as well as checking that elements or other images do not collide. You should also check that all your content is concise, has no grammar issues, and that any dummy text has been replaced or removed.
Here are the main aspects you test for:
- How fast is your app? If charging takes more than three seconds, it should be reduced!
- Does the app work when a user has slow Wi-Fi? Users should be able to report crashes so they can be fixed as quickly as possible
- How easy was the navigation in your app? How comfortable was the design?
- User intuition: Can a user accurately assume what's in the rest of the app without having to visit it
Especially if you are a solo entrepreneur or small business, make sure to test goes further than you. Ideally, feedback can be provided by early adopters within your target audience, demographic, or loyal customers using your website.
Easily Create an App for Your Ecommerce Store
The importance of an app to your business is increasing every year, but luckily the accessibility to create functional and attractive apps is growing every year. No code app development gives entrepreneurs who lack resources or expertise opportunities to grow and build a stronger customer base.
With ecommerce platforms such as Shopify that allow users to create eCommerce stores without any technical expertise, separate app development platforms without code were only a matter of time. GoodBarber or Appery.io are two popular platforms, but there are many more.
One final note: limitations
Of course, apps created through a development platform without code have some limitations. They are limited to the framework, the design elements and the interface customizations that the platform allows. If your app requires a custom plugin, it probably isn't compatible with the app. As your business grows, you will find that there is no solution for developing code for the direction of your app. In this case, you need to hire sufficient expertise or outsource app development. If you ever need professional app development, CodeClouds app specialists are a choice. They are a large development team with experts, and many entrepreneurs look to them to hire developers of Android and iOS apps .