Developing a mobile app should always be preceded by a few tactical decisions, such as choosing the programming language. This is fairly easy if you plan to launch an app dedicated to a particular operating system, such as Android or Apple, but it gets more complicated if you want to work with a few at a time. The right solution may be the development of apps on multiple platforms.

What is Multi-Platform Development?

The development of multi-platform applications is a technique for creating mobile apps that are compatible with many operational systems. This means that the code is written only once and then slightly adapted to the specific requirements of certain languages. Using cross-platform development is usually less expensive and time consuming than writing a native code for each system separately. While it is sometimes claimed that cross-platform apps tend to run a bit slower than native apps, it's definitely worth considering, especially if you're planning on launching a simple app that doesn't handle a lot of data. You can find more information on the cross-platform application development website.

When to Use Cross-Platform Applications

Cross-platform applications may be the right solution for anyone planning to launch a mobile specific product that is compatible with a number of operating systems. Focusing on many systems at the same time means broader targeting, resulting in greater revenues and higher ROI. So if you want to both reach a larger audience and optimize your costs, cross-platform applications may be the best solution for you. Additionally, the next benefit of cross-platform apps is that they allow you to maintain the same quality of UX across all target platforms. This will significantly help you keep your users happy and more excited to use your app. Cross-platform apps are also easier to maintain, as the changes and enhancements are only introduced in a universal codebase and are then adapted and synced with each platform. The development process for multi-platform apps is less complicated, more convenient and simpler in terms of management. It is also recommended for urgent projects, as writing one universal code is usually faster than developing a few native ones, resulting in a shorter time to market.

How do you build a cross-platform app?

There are a few techniques for building cross-platform apps. The most popular is hybrid mobile app development – code is written in HTML5 or JavaScript and then adapted to the specific needs of native devices. The other solutions available are progressive web app development (PWA) or rapid mobile app development (RMAD). To find the best cross-platform method for your project, we strongly recommend that you discuss it with your software house or technology partner. Their experience can be crucial in providing you with a smooth and successful cross-platform app development process.

Additional benefits of cross-platform apps over native apps

[19659011] They are easy and quick to implement

A programmer who has the responsibility to implement a To build a cross-platform application, you may not need to master all languages ​​to create such an app. The initial implementation is usually enough to get the job done. This simply means that it is not necessary to have specialists of a particular operating system on board.

They reach more customers

Unlike native applications that are only intended for people using only one operating system, anyone can use a cross. platform application. This means they sell more in downloads and in-app purchases, if applicable. It is a sure way to grow your client list without much stress. This is a ready-made market.

They Are Cost Effective

The very fact that anyone on different platforms can use them is generally a cheaper option for developers. Rather than splitting the investment in two or three ways, all resources are put into one project, which is also very cost-effective and time-saving.

They have a good performing user interface / UX

The controls on these apps are very responsive and operating them is as easy as the native applications. Their high performance is useful if you want to run fixes faster and in one go, if you want to release a new feature, and if you want to connect all our users to one focus object or topic.

Examples of cross-platform applications

Mobile e-commerce (m-commerce)


Bloomerang is a site with news from all over the world, and it is compatible with all available phone operating systems. They had the platform as a separate entity for Android and iOS users, but it became a big deal that took money and a lot of time when it came to updates and fixes. Now that one app is used for all operating systems, they no longer have these problems.

Uber Eats

Uber eats is an ordering and delivery system that offers its users a plethora of restaurants, their treats and deliveries right at their doorstep. The part that the app is cross-platform and has a wider reach is very beneficial for Uber-eats as they can maximize sales from customers using both Android and iOS.

Facebook Ads Manager

The Facebook Ad Manager is one of the first cross-platform applications created and one that has one of the best features seen in a cross-platform app. It is very user-friendly, has an interactive UX interface and easy navigation through the software. It is also very versatile and suits its use in multiple languages, formats and time zones.


Cross platform can indeed lower your budget and speed up your production time, but it also has drawbacks. The first is that these apps should be pretty simple and straightforward. When they are complex, they take so much time to develop. The second downside is that before they hit the nail on the head, the developers need a fair amount of testing and bug fixes to get it right.
Anyway, as technology advances, better ways to make them are increasing. We may not need to see these setbacks in the future. Cross-platform apps have many more benefits, and engineers are working to improve them.

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