If you’re planning to digitize your marketing, it makes sense to start with building a mobile application for your business. You can enhance your app’s marketing by using social media channels to reach your target audience. For example, an Instagram growth service can help market your application to more Instagram users. A Facebook ad campaign can make your app available to more people on the world’s largest social media platform.
When your potential customers have easy access to your business through an app, it will support your goals. Also, remember that there are already millions of businesses in your industry that have applications on both Apple and Google app stores, which indicates the competition you’ll face in the digitization phase.
But since a customized application is your personal space, it best aligns with your objectives. You can update an app to facilitate the end users while maintaining your business’s credibility. However, as app development is a technical task, not everyone is familiar with the procedure. Therefore, we crafted this short guide to help you understand what it takes to develop an application for your business.
Here’s how you turn an idea into a fully developed application:
Craft the Idea
First and foremost, you’ll have to answer as to what problem your application will solve! As the competition is fierce everywhere, you cannot expect a raw idea to fulfill your goals. Pen down your aspirations, goals, and ideas before proceeding. It’s important to know whether you’re building an application for your business or personal use because that impacts the rest of the process.
Make a Mockup
Conveying your app’s idea to the developers is hard when you aren’t clear about it. To clarify your doubts about the prospective application and explain it to others, you’ll have to create a mockup of your app. Think of this mockup as your app’s blueprint representing the design and features of the final product. There are countless easy-to-use wireframes where you can add your ideas and preview them before moving further. Some helpful wireframes include Justinmind, Mockplus, Moqups, etc.
Approach the Developers
App development is a continuous process, and you need experts to undertake the venture. Search the most reliable application developers and share your mockup files with them. The developers will share the estimated cost and time for your project so that you know what to expect when. Before closing the deal, make sure the agency/freelancer you approach has hands-on experience in app development and is clear about your ideas.
Create a Developer Account
Once your app is ready, it’s time to launch it! Google Play and Apple App Store are the two major app stores out there. You can choose to go with one or both of them, depending on your goals and target audience. If your target customers are iPhone users, you’ll want to go with the Apple App Store, but if you plan to build an app accessible through most devices, Google play store is the answer. To launch an application on any of these stores, you’ll need a developer’s account. Register yourself as a developer on your preferred medium, and read its regulations to avoid any strike later.
Launch the First Version
When the app store approves your account, it’s time to launch the product. Get your app from the developers and deploy it for the end-user. One thing you must remember is that launching a full-fledged app in the first go isn’t mandatory. Instead, equip your app with the most important features and launch it to see how your customers take it.
MVP (minimal viable product) is the term used for most basic apps that serve your central goal but don’t have any additional features. For example, when you develop a ride-booking app, its first version should emphasize the central idea, i.e., booking and payment, instead of additional features. Sticking to the MVP idea can save your efforts and resources, as you can easily edit it depending on customer insights.
Market Your App
Now that your new app is up and running, you have to make it accessible to as many people as possible. It would be best if you had an actionable marketing strategy to gain leads and sales. At this time, social media is your best buddy. You can either go for influencer marketing or promote your app yourself. Facebook and Instagram are two major and highly-beneficial platforms for businesses that seek growth. Running ads on Facebook and approaching a reliable Instagram growth service will support your goals.
Look Out for Feedback and Insights
You need to constantly monitor and upgrade your mobile application to keep with the customer preferences. Collect user feedback and evaluate your app’s insights for more clarity. Once you know how successful or unsuccessful your app is, you can plan the rest of your digitization journey accordingly.
In this technology era, no business can thrive without a strong digital presence. To make your brand known and trusted, it is good to build a dependable platform to facilitate the end-users. App development doesn’t go wrong if your idea is unique and helpful. So, start with a fresh idea and a fresh mind, and you’re sure to achieve your business goals.