Most businesses are looking for ways to cut operational costs, but one area where cutting costs can often be damning to a company is in marketing. After all, this activity is what brings home the bacon and puts eyeballs on your website, ultimately increasing sales.

So, how can you strike a balance between cost-effective marketing and still getting the results you need? We have some of the answers in our guide to affordable marketing tools that won’t cost you the Earth.

  1. GetResponse

GetResponse is a platform dedicated to helping you create kick-ass email marketing campaigns. The platform boasts over 350,000 customers across 183 countries, which speaks volumes about what is on offer. The service is used by some of the most recognisable brands in the world like Hilton and Ikea.

Furthermore, it is not just effective email marketing services that you can find with GetResponse, they have recently branched out to help you with several other online marketing needs, not limited to surveys, webinars, tracking website behaviors and even editing product photos.

  1. SEMrush

One of the easiest ways to generate leads and increase traffic to your site is by doing some SEO content writing. Now it is good content that ranks well. Information that is well-written and structured in an accessible way.

Marketing Manager David Winter from PartyCasino, commended SEMRush and other small tools like Google Trends, Yoast SEO and SEMrush to help their marketing department understand how to target new keywords and write successful content that generates attention. SEMrush is especially useful because you can use it limited times each day for free to identify the most common keywords from specific geographical areas.

  1. Some Simple Social Media Marketing

Social media is the gateway t more sales and increased profits, mainly because social media marketing through targeted advertising campaigns provides better ROI. There are plenty of free social media retail courses online so you can gather the knowledge (and the tools) to compose and deliver your own campaign.

Even if you don’t want to start a Facebook campaign, just by being active on the main socials and engaging with your market can help you build a recognizable brand that people love.

  1. Pitchbox

Remember when influencer wasn’t a job title? Us neither. It feels as though influencers have been around for a lifetime, but still many businesses don’t align themselves with the people that can help them tap into a new segment of the market.

Influencers can promote and guide buyers to your website easily. Many businesses avoid getting involved because they don’t know where to turn to contact these people and make things happen. That’s where Pitchbox comes in. It is a place where you can quickly execute outreach to the social profiles that could help. It prides itself on being non-time consuming for busy entrepreneur