You want to buy and sell products through online platforms such as Amazon, AliExpress, Alibaba, eBay and many more. You buy quickly and easily and gain access to millions of customers. But is it as simple as it seems? We have listed the most important things for you.

Selling through an online platform is easy to buy and sell stuff. Without investment in real estate and large stocks. Plenty of opportunities, but arrange it well.

Your preparation

Do you see opportunities in selling through a online marketplace ? Read more about the conditions of the platform. For a business account you pay a fixed amount per month on such an online platform. Often you also pay a fee for each sale achieved. This is usually a percentage of sales and can vary by product category. You pay extra for extensions to the standard package. For example a link to your social media channels or a chat module.

Find out what extra costs you will have to deal with. This includes shipping and return costs, but also costs for translating product descriptions. List all costs so you can see if there is enough profit left at the end of the ride.

Your sales account

As a partner of the platform, you set up your own shop page. This includes information about your online store, contact details and terms and conditions. Visitors can also see how other customers rate your store and find an overview of your offer. Pay close attention to your product descriptions. Do not just give the specifications, but also show the benefits of your product and what it will bring the customer when he buys the product.

As a seller you can join on online platforms and marketplaces. They offer a certification that allows you to differentiate yourself from your competitors and gain a higher position on the platform. With the certification you show that you comply with laws and regulations and that your buyers can use complaints mediation and independent dispute resolution.

What does the platform do for you?

The platform often takes care of everything related to administration and payment for you. Many platforms also provide packaging and shipping for your products. This is called fulfillment. You then pay an agreed amount per package sent.

Note! Make sure you have enough products in stock. You will be penalized immediately for delivery problems. This can lead to a lower ranking on the platform. Or worse, closing your sales account.

Meeting Service Standards

Online platforms often measure response times. For example, expects you to handle 90% of customer queries within 8 office hours. Novice entrepreneurs are advised to handle questionnaires by e-mail. “You have low costs and the messages are automatically saved. Use a business account and clearly indicate on your website how much time you respond to. This way the customer knows what to expect.

Online marketplaces sometimes state that you must be at least 18 years old to participate in the affiliate program. You do not have to be 18 years old to register with the Chamber of Commerce.