Just over a decade ago, the skin care industry had limited access to professional strength products. Consumers were left with over-the-counter products that simply weren't strong enough to be effective for their skin concerns, and the only option was to go to a spa, dermatologist, or beauty salon to get stronger treatments at a much higher cost, a product hopes discover that may work for their skin. However, times and beauty products have evolved, and consumers are finding it easier, more cost-effective, and less time consuming to do things themselves, including beauty treatments. This shift stems from people's constantly growing and changing busy schedules, as well as the high costs associated with the professionals treating our skin concerns. Now home-based, DIY is the method of choice for many people, especially since the pandemic this shift has intensified significantly. It's no secret that natural, healthy skin can boost a person's confidence. David Richard Petrillo is one such man who gives people the magic of skin care by providing access to products that were previously unattainable.
A Little History:
Started his Perfect Image skincare line in 2007 with a meager sum of $ 600 his mother lent him, David Richard Petrillo's Perfect Image has helped many people gain confidence through the positive changes in their skin. David's marketing strategy focused on creating products and safe methods that were as strong and effective as people would receive in a professional environment. This concept has played a big part in the success of the brand as he was one of the first companies to start an online skin care peel business with Ebay and Amazon in 2007. In fact, Perfect Image was one of the first of its kind available on Ebay and the brand grew exponentially from then on.
The Game-Changing Peel:
Another big achievement for David was in 2012, when Perfect Image took off to launch a new line of peels. This unique product line helped the brand gain more publicity and made its peels the most popular on Amazon. Another reason for the brand's popularity was David's vision behind it. He was aware that chemical peel treatments were only available to people through doctors, spas, or clinics and that a professional was needed to do the treatment. Believed in the fact that anyone can take care of themselves and their skin, and not spend a large sum of money to do so, David came up with the idea of a peel that people could use safely at home. Recently, the EU has approved many of Perfect Image's products for sale. That's why Perfect Image consolidated its position as a safe-to-use brand with the potential to go global.
Continuing their expansion strategy, in 2017, Perfect Image wanted to better serve their customers and build more audience through a new platform. The platform's beta testing was successfully conducted in April 2020 and Perfect Image is all set to become the first peeler brand to be targeted to customers, beyond Amazon's borders. The innovative online platform will help the company get much closer to the needs of the customers as it offers a trial plan where skin care professionals are available to work with customers on a private messaging portal to walk them through the process and ask any questions or to answer comments. could have. In this way, each user can receive special attention. It will help the customers to be more aware of which product works with their skin and make an informed decision. The idea is to help customers find the most effective ingredients and products for their unique skin type or skin concerns before buying products you are unsure about.
The Goal of Perfect Image:
With Perfect Image, David wants to help as many people as possible who can experience the fears and worries that can cause skin problems. He knows that inner beauty and confidence are important, but if the person doesn't feel like they look good on the outside or feel confident on the inside, they can be mentally held back from doing or participating in things they normally do. would like to do in life. When David plans to market a product or service, he believes the best way to analyze it is to put yourself in the buyers' shoes and see how it benefits them. Knowing that the product is doing something good for the buyer or helping to change that person's life in some way means that the brand is doing something right.
The main goal of Perfect Image will remain constant forever, which is to empower people with their products and provide them with professional skin care in the comfort of their own home. The next step for David and Perfect Image is to enter the retail industry and secure distribution on a global scale. Perfect Image strives to bring their peels to every person who needs it and give them the confidence to walk with their heads held high, knowing they look and feel their best.
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